NEW YORK - Taking her cue from the world of modern communication and symbolic trends Alison Chemla (Creative Director for Alison Lou) began her collection by turning the deceptive simplicity of the ubiquitous emoticons into a line of fine jewelry. Playful, cheeky and contemporary-commentary, her jewelry combines the ephemeral lexicon with elegant materials. She isn't the only one having fun with her chosen theme, "I was very important to me that I create pieces that allow (customers) to exercise their creative control...mixing and matching which earring or ring combinations...to express their feelings."